Technicians Have Influence

According to the June issue of Aftermarket Business, the 11th Annual Consumer Attitude Study reveals that today's technician is making more brand and product choices for the consumer. The study also states that drivers are getting more work performed on their vehichles than are doing the work themselves.

Knowing that information should lead to a couple of questions on your end. How do I find out which shops are recommending my product? How do I find out which shops are not recommending my product? How do I get shops to recommend more of my product? The answer is quite simple. Get the loyalty of the technicians and you'll increase your sales and market share.

Aftermarket Rewards allows you to know who is buying your product, who is not buying your product and how much they are buying. It all starts with the little yellow label and Aftermarket Rewards. Having accurate data about your buyers and non-buyers allows you to market directly to shops like you've never been able to before.

It's obvious that the technician has the power to sell more of your product. What is your company doing to make sure they are selling your product?