WIFY

What's in it for me? That is a question we all ask anytime we are pitched a product or asked to do just about anything. What am I going to get out of this. If I go get you a glass of water...what am I going to get? It could be as simple as a "Thank you". Whether you ask what's in it for you out loud or not, the question is always out there.

The question brings me to an answer when it comes to Aftermarket Rewards. The answer is a high return on investment. We have the ability to provide our sponsors with a high ROI with a minimal amount of work on their end. Where else does that happen in life?

We had our annual sponsor meeting on July 24th, 2007. We conduct a meeting of this nature once a year to bring sponsors up to date on the state of Aftermarket Rewards. The meeting provides them with a great amount of data that they use to continue participating in the program. During that meeting, we provided our sponsors with a staggering statistic. Since September of 2006, our sponsors in the Aftermarket Rewards programs have averaged ROI 1160%. The highest we saw was 2519% and the low was 116%. Not a singe one of the 29 promotions we ran for our sponsors showed a negative ROI. They were all positive. What's in it For You? High ROI for minimum effort.

Aftermarket Rewards: Cash is Better Myth

Aftermarket Rewards: Cash is Better Myth

Cash is Better Myth

As I travel the country meeting with manufacturers and talking about Aftermarket Rewards, I get to hear plenty about other "incentive" companies that try to convince manufacturers to offer cash in order to incent end users to buy products. The problem with cash incentives is that they quickly become looked upon as entitlements. Not only that, but the amount of cash needed to incent an end user always creeps in an upward direction. That does a couple of negative things. It erodes your margins further and it cheapens how end users view your products. It a short time, this will lead them to the next manufacturers product who darkens their doorway. In other words, there is no loyalty to a product just because the end user has money thrown at them.

Aftermarket Rewards is a point based system that enables a coalition of manufacturers to award end users for buying their products. If you travel for work, stay in hotels and expense everything on a credit card, you probably enroll in a points programs that enables you to rack up miles in order to fly for free on a specified airline. You become a point junkie and are constantly seeking other brands to reward you for your purchase in order to earn more pionts so you can get that free flight faster.

Take a look at the link below for better clarification.

http://www.rewardlicious.com/PDFs/cash_is_best_myth.pdf

It's all About the Brand - Are Your Customers About Your Brand?

http://www.aftermarketnews.com/default.aspx?type=art&id=83437

Fire Sale!

Think again before you decide that discounting product is a good way to move your product.

http://www.psychotactics.com/artdiscounting.htm

Green at AAPEX!

Green is everywhere you go today. Green will be at AAPEX come September. In todays market, green mentioned in any marketing seems to sell. Why not...who doesn't want to say they are kind to the earth. Take a look at the link below regarding green being at AAPEX

http://www.aftermarketbusiness.com/aftermarketbusiness/article/articleDetail.jsp?id=440376&ref=25

The 4th of July and Brand Loyalty.

Tomorrow is the 4th of July! Happy Birthday America. From all the reports, this years 4th of July week, will be one of the busiest travels weeks in a long time. Gas prices have eased a bit and people are ready to stretch their legs. With all of those cars on the road, comes maintenance and repair to those vehicles. That could be a simple head lamp replacement, or a brake job to make sure all passengers make it to the destination safely. In any case, it is imperative that you make sure the installers and technicians out there are calling your brand.

Aftermarket Rewards has had 4.5 million labels redeemed from installers and technicians who've bought your products. They are becoming increasingly loyal to your brands because you reward them for their continued support. Keep providing America with quality aftermarket parts and continue rewarding technicians and installers for calling your brand by name.