Redesigned Aftermarket Rewards Landing Page!

Come take a look at the newly designed and fully functional landing page for Aftermarket Rewards.

This is what installers/technicians see when they log in to enter codes, redeem points or find general information about the products in the Aftermarket Rewards program.

www.aftermarketrewards.com

Technicians Have Influence

According to the June issue of Aftermarket Business, the 11th Annual Consumer Attitude Study reveals that today's technician is making more brand and product choices for the consumer. The study also states that drivers are getting more work performed on their vehichles than are doing the work themselves.

Knowing that information should lead to a couple of questions on your end. How do I find out which shops are recommending my product? How do I find out which shops are not recommending my product? How do I get shops to recommend more of my product? The answer is quite simple. Get the loyalty of the technicians and you'll increase your sales and market share.

Aftermarket Rewards allows you to know who is buying your product, who is not buying your product and how much they are buying. It all starts with the little yellow label and Aftermarket Rewards. Having accurate data about your buyers and non-buyers allows you to market directly to shops like you've never been able to before.

It's obvious that the technician has the power to sell more of your product. What is your company doing to make sure they are selling your product?

Shops Recognizing Employees is Good for your Business

Not sure how many of you had the chance to read the June 2007 issue of Aftermarket Business, but the case was made again how important it is for shops to reward employees for retention purposes. Casey Clapper wrote that 88% of workers cite "lack of acknowledgement" as their top work issue. What does that mean for you and your business. At the end of the day, if shops have high turn over, they are constantly training new technicians. That means less attention to detail which means a potentially less than accurate job with the installation of your part. Can you afford to have your name stained because of high turnover?

How can your company help reduce turnover in your end users shops? Help them to reward their employees. Participating in Aftermarket Rewards allows you go gain sales as current and new shops buy your products. They stay loyal to your brand because you reward them through Aftermarket Rewards. With the points they accumulate by purchasing your brands, they can turn around and reward their best performing techs before they get lured away by another shop down the road.

Scott Chirstopher, manager of recognition training at O.C. Tanner Company and a speaker at the Auto Parts Associates (APA) Annual Shareholders' and Manufacturers' Convention, says "Praising employee efforts on a day-to-day basis as well as rewarding good results can help business owners improve morale." Improved morale leads to a good attitude toward the shop which in turn leads to employee retention and an assurance that your products are installed correctly every time.

Keeping your Customer Engaged.

To keep your customer engaged in Aftermarket Rewards, we streamline redemption choices in two ways. First, we offer a range of redemption levels from instant-gratification items to big-ticket "dream items"; creating the right mix of upper-tier redemptions can be a bit tricky. It is important to strike the right balance between aspirational "dream rewards" and realistic expectations that such long-range goals are achievable. Second, we help you test the boundaries of your customers motivation with such tactics as double and triple points promotions. The goal is to help them acheive the "dream reward" reletively quickly while they purchase more of your products more often.

Who Redeemed the 4 Millionth Code?

MINNEAPOLIS – John Yasenchak has owned and operated Canterbury Collision in Shakopee, MN for as long as he can remember. But early one morning, Yasenchak got a call from the local fire department telling him his shop was on fire.


Nearly four months later, Canterbury Collision is open for business but still dealing with construction and other issues related to the fire. But that didn’t stop Yasenchak from participating in Aftermarket Rewards.

On May 9, Yasenchak was the lucky person who entered the 4 millionth code on aftermarketrewards.com. As Yasenchak explains it, he was sitting in his office between conversations with various electricians and construction workers when he had a few minutes of uninterrupted power. He turned on his computer, grabbed a stack of yellow Reward Code labels that survived the fire and began entering them on www.aftermarketrewards.com.

Because of the significance of reaching the 4 million code milestone, representatives from Aftermarket Rewards paid a visit to Yasenchak to present him with a certificate and 4,000 bonus points for being a loyal participant. “Not only do you save time and materials by the use of top quality products, but now you also get rewarded for using them,” said Yasenchak.