Did you happen to catch the great article in the February issue of Motor Age? The article was titled, Do Customers Behave like Lab Rats? It was written by Bob Chabot and it dives into the concept of customers working harder to attain a goal the closer they get to that goal.
A link to the article is located below. Take some time to read it. Very interesting information on human psychology. It's also a very good insite as to why Aftermarket Rewards works so well.
When reading the article, take it from a stand point of your end using shops and how you can get them to buy more without the tired rebate or "buy get" idea.
The solution is Aftermarket Rewards. Aftermarket Rewards, rewards end using customers who start buying or buy more of your products.
http://www.search-autoparts.com/searchautoparts/Opinion+/+Commentary/Do-Customers-Behave-Like-Lab-Rats/ArticleStandard/Article/detail/483355?contextCategoryId=41832
Tuesday, February 26, 2008
Do Customers Behave like Lab Rats
Wednesday, February 20, 2008
AMR as a method for shop cost savings
Hello,
We use our points for employees who think of great cost savings ideas. We feature the ideas in our monthly and quarterly newsletters. Recently we met in our NY location and had a rewards dinner to honor the employees who came up with the best cost savings ideas. With the Aftermarket Reward ponts, we were able to reward them with some great items from the Aftermarket Rewards catalog. We’re glad that Keystone is involved with Aftermarket Rewards because we use them in all three of our locations.
Thanks,
Craig Chaffee
Chaffee’s Auto Body
3 locations, MA NY and TX.
Monday, February 18, 2008
How AMR helps Keystone.
Aftermarket Rewards helps us with three key areas of our business.
- Rewarding our customers for their loyalty to our brand.
- Driving demand across our complete product portfolio.
- Driving additional customers to our ecommerce site.
Christopher Northrup
VP Sales and Marketing
Keystone Automotive
Wednesday, February 13, 2008
What 3M's Ed Zacharias has to say about AMR.
We have products where there is significant competition in the category. We view Aftermarket Rewards as one way to differentiate our offer from that of the competition.
Ed Zacharias
Promotions and National Accounts Manager
3M Company
Thursday, February 7, 2008
What kind of awards can I get
From: Bob N [mailto:farrishcars.com]
Sent: Wednesday, February 06, 2008 11:44 AM
To: Aftermarketsupport, Mailbox
Subject: AMR news or story idea
AROUND CHRISTMAS TIME I HAD ABOUT 3,000 POINTS. I WAS LOW ON CASH AND NEEDED TO GET MY SISTER A CHRISTMAS PRESENT. I WENT TO HER HOUSE, LOGGED ON TO AFTERMARKETREWARDS.COM AND SHOWED HER THE, "WHAT I CAN GET NOW" SECTION. SHE PICKED OUT SOME BRACELET AND HAS WORN IT ALMOST EVERYDAY SINCE. SHE CLAIMS IT’S THE BEST PRESENT SHE GOT THIS YEAR. FREAKING SWEET
BOB N
FAIRFAX A/B
Tuesday, February 5, 2008
Hot Off the Press from Aftermarket News
Keystone Expands Aftermarket Rewards Product Lineup
In Tuesday, February 5, 2008 Issue,
Category:Collision Repair News
Posted: Feb. 5, 2008
From aftermarketNews Staff & Wire Reports
POMONA , CA – Customers of Keystone Automotive Industries are now eligible to receive 50 Aftermarket Rewards (AMR) bonus points with every online purchase of sheet metal products.
Friday, February 1, 2008
Aftermarket Rewards Web Traffic Stats
Web stat reports for - December
Page views = 318,549
Unique visits = 29,383
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