Shops Recognizing Employees is Good for your Business

Not sure how many of you had the chance to read the June 2007 issue of Aftermarket Business, but the case was made again how important it is for shops to reward employees for retention purposes. Casey Clapper wrote that 88% of workers cite "lack of acknowledgement" as their top work issue. What does that mean for you and your business. At the end of the day, if shops have high turn over, they are constantly training new technicians. That means less attention to detail which means a potentially less than accurate job with the installation of your part. Can you afford to have your name stained because of high turnover?

How can your company help reduce turnover in your end users shops? Help them to reward their employees. Participating in Aftermarket Rewards allows you go gain sales as current and new shops buy your products. They stay loyal to your brand because you reward them through Aftermarket Rewards. With the points they accumulate by purchasing your brands, they can turn around and reward their best performing techs before they get lured away by another shop down the road.

Scott Chirstopher, manager of recognition training at O.C. Tanner Company and a speaker at the Auto Parts Associates (APA) Annual Shareholders' and Manufacturers' Convention, says "Praising employee efforts on a day-to-day basis as well as rewarding good results can help business owners improve morale." Improved morale leads to a good attitude toward the shop which in turn leads to employee retention and an assurance that your products are installed correctly every time.