Did you happen to catch the great article in the February issue of Motor Age? The article was titled, Do Customers Behave like Lab Rats? It was written by Bob Chabot and it dives into the concept of customers working harder to attain a goal the closer they get to that goal.
A link to the article is located below. Take some time to read it. Very interesting information on human psychology. It's also a very good insite as to why Aftermarket Rewards works so well.
When reading the article, take it from a stand point of your end using shops and how you can get them to buy more without the tired rebate or "buy get" idea.
The solution is Aftermarket Rewards. Aftermarket Rewards, rewards end using customers who start buying or buy more of your products.
http://www.search-autoparts.com/searchautoparts/Opinion+/+Commentary/Do-Customers-Behave-Like-Lab-Rats/ArticleStandard/Article/detail/483355?contextCategoryId=41832
Tuesday, February 26, 2008
Do Customers Behave like Lab Rats
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