Got GAAS? We did.

Aftermarket Rewards attended AAIA’s 2008 Global Automotive Aftermarket Symposium rubbing elbows with industry leaders. All of the sessions and panel discussions were absolutely top-notch so our hats off to the symposium’s organizers (special thanks to Ernst & Young who sponsored the Tuesday night reception … world-class feedbag).

With that said, there were a couple of the GAAS panel discussions that really grabbed our attention. In particular, it seemed that several alarming themes ran through the discussions concerning service dealers:
* They’re confused about what’s in the box and where it’s coming from
* They’re worried about where they can go for consistent product quality
* They want more communication regarding products and training
* They perceive that aftermarket suppliers don’t match up to OE quality

These are tough challenges for manufacturers to address through traditional sales and marketing practices because the aftermarket distribution channel makes it all but impossible for you to know who’s buying your products at the end-user level.

This is where Aftermarket Rewards can come into play for you. With Aftermarket Rewards we can help you:
* know what shops are buying your products
* reward those shops for their purchases
* intelligently cross-sell and up-sell your complete portfolio to those shops
* directly communicate your quality message to those shops
* directly market your products to shops who we identify as non-buyers

Manufacturers don’t be left in the dark concerning your end-using customers. Contact Aftermarket Rewards today to learn more.