Database Marketing For Increased Profits

Below is a link to a great article the does a nice job of laying out the power of database marketing. It's the aspect of Aftermarket Rewards that makes the program so powerful for our sponsors. What is not covered in the article, is how manufacturers obtain the purchasing and demographic data from the end user to even begin building the marketing database.

That is where http://www.aftermarketrewards.com/ comes in. We have the technology to link you with YOUR end users. And I'm not referring a dusty old end tab, rebate or buy-get program. I'm referring to a turn key Internet based program that gives you up to date information on who is buying your product when and how often. I am willing to bet that your distribution network nine times out of ten is not interested in sharing "their customer" information with you. Let's get real...if not for the products you and others manufacture, there would be no need for distributors. So let's agree that the end using customer is someone you deserve to know very intimately and need to communicate with constantly.

In today's market, what is your method of providing accurate product information to the end user? Put another way, save trade rag advertising that can't prove ROI, how do you ensure that your company and it's products stay top of mind in the shops out there? In most cases you can only hope the distributor reps are providing them with your accurate company and product information. Let's take off the rose colored glasses and understand that a warehouse dealing with 40,000+ SKU's is nothing short of an order taker. Quite honestly, time parameters make this the model of necessity. With Aftermarket Rewards you can be assured that your products will stay top of mind with shops and be called out by name.

If you are comfortable continuing to give "program dollars" to distributors in hopes that your product will gain front line attention from the reps, then read no further. Clearly, your business is going gain busters and you feel no pressure to grow your share of market. But, if you are ready to change the rules of the game and want to have a clear understanding of who YOUR customers are and what they are buying, it's time for Aftermarket Rewards.

Ryan Utecht
952-844-4789

http://www.search-autoparts.com/searchautoparts/article/articleDetail.jsp?id=510318