Tuesday, July 31, 2007

WIFY

What's in it for me? That is a question we all ask anytime we are pitched a product or asked to do just about anything. What am I going to get out of this. If I go get you a glass of water...what am I going to get? It could be as simple as a "Thank you". Whether you ask what's in it for you out loud or not, the question is always out there.

The question brings me to an answer when it comes to Aftermarket Rewards. The answer is a high return on investment. We have the ability to provide our sponsors with a high ROI with a minimal amount of work on their end. Where else does that happen in life?

We had our annual sponsor meeting on July 24th, 2007. We conduct a meeting of this nature once a year to bring sponsors up to date on the state of Aftermarket Rewards. The meeting provides them with a great amount of data that they use to continue participating in the program. During that meeting, we provided our sponsors with a staggering statistic. Since September of 2006, our sponsors in the Aftermarket Rewards programs have averaged ROI 1160%. The highest we saw was 2519% and the low was 116%. Not a singe one of the 29 promotions we ran for our sponsors showed a negative ROI. They were all positive. What's in it For You? High ROI for minimum effort.

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