To keep your customer engaged in Aftermarket Rewards, we streamline redemption choices in two ways. First, we offer a range of redemption levels from instant-gratification items to big-ticket "dream items"; creating the right mix of upper-tier redemptions can be a bit tricky. It is important to strike the right balance between aspirational "dream rewards" and realistic expectations that such long-range goals are achievable. Second, we help you test the boundaries of your customers motivation with such tactics as double and triple points promotions. The goal is to help them acheive the "dream reward" reletively quickly while they purchase more of your products more often.
Friday, June 8, 2007
Subscribe to:
Post Comments (Atom)


No comments:
Post a Comment